branding & campaigns

OGURY GLOBAL BRAND REFRESH

I led the evolution of Ogury’s global brand into a more modern, scalable, and expressive identity aligned to our market positioning and growth. This included the development of a refined color palette, new hand-drawn visual elements, expanded typography and design rules, updated messaging, and more — all captured in a comprehensive web-based brand guide that elevated quality and accelerated execution across every touchpoint. This transformation extended to our global offices, a fully redesigned corporate website, a new brand video, and a 300+ persona illustration library that strengthened storytelling and unified how Ogury shows up in a competitive AdTech landscape.

HGTV HOME COLLECTION

My team at Discovery partnered with our Consumer Products & Global Licensing division to develop the branding and style guide for a new retail lifestyle brand – the HGTV Home Collection. From furniture to home and seasonal décor, this work positioned HGTV as a compelling licensing opportunity for major partners, including Wayfair and National Tree.

“LARGER THAN LIFE” AD SALES BRAND CAMPAIGN

Working with an outside agency, I developed the branding to support Ad Sales’ new positioning – Larger Than Life. This messaging was reflected at the core of all client-facing materials, including trade ads, go-to-market presentations, and posters in our suite at CES. Big and bold, this campaign set out to showcase our extraordinary talent and celebrate a portfolio loved by so many unwavering superfans.

DISCOVERY ENGAGE BRAND DEVELOPMENT

Discovery Engage was a complex, advanced advertising product, and I proposed developing a distinct brand and visual language to help Sales teams and clients better understand its value. I guided simplified messaging and an identity system built around custom audience avatars that illustrated the platform’s precise targeting capabilities. To bring it all to life, I partnered with Epipheo to produce a clear and engaging explainer video that became our primary tool for education and adoption.

SHARK WEEK x DUNKIN DONUTS

Possibly my all-time favorite project and “claim to fame” – I developed a custom Shark Week life-preserver donut for a 2-year partnership with Dunkin Donuts. Outtake ideas included jelly-filled “chum bites”, a glow-in-the-dark cup for a new dark roast coffee, and a Dunkin-inspired dunk tank for our annual Fin Fest event. We also pitched the idea for a “Take a Bite, Take a Pic” social contest where consumers submit photos of themselves enjoying the donut.

INTERNAL REBRAND & POSITIONING

I spearheaded an internal rebrand to more clearly articulate our team’s value and elevate visibility of the creative services we provided across the organization. This included defining a new name that reflected the full depth and breadth of our capabilities, along with a new logo and visual identity to champion the team’s talent and impact. The rebrand helped strengthen partnership with stakeholders and positioned the group as a strategic, trusted creative resource.

SALESFORCE TRAINING CAMPAIGN

As the organization faced a challenging Salesforce rollout, I proactively oversaw a creative campaign to make the onboarding process more fun, rewarding, and engaging. My team developed a series of achievement-based badges, posters, and internal touchpoints to build momentum and celebrate milestone completion, helping drive adoption through motivation and recognition.