upfront sales event

DISCOVERY UPFRONT 2019

A huge part of my job has been involvement in our biggest sales event of the year and selling period – the Upfront. For the 2019 campaign, I oversaw the design of everything from overall branding and style guide to executive speaker support for the live show in Lincoln Center. This included client communications, registration, and all environmental graphics – a massive 40-foot shark glass cling, anyone?   

DISCOVERY VIRTUAL UPFRONT & MAILER 2021

After canceling our 2020 event due to the global pandemic, we needed to return strong in 2021 with an immersive virtual event. This included the creation of a custom “Upfront Comfort Kit” to help clients get through a busy week of countless meetings and enjoy while they watch our hour-long event. Like previous years, we were responsible for all client communications and registration, and I worked with our production partner to develop the segment for our Chief U.S. Advertising Sales Officer.   .

WARNER BROS. DISCOVERY UPFRONT 2022 & 2023

With the close of the Discovery & Warner Media merger in 2022, we quickly had to produce a star-studded show at the Theater at Madison Square Garden in a matter of weeks. I worked intimately with our Chief U.S. Advertising Sales Officer, members of our Marketing team, and our production partners to develop speaker support for the Ad Sales portion of the show. I did the same for the 2023 show, collaborating with the Corporate Creative team on all experiential graphics. Additionally, my team handled all client touchpoints, including registration.